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Hair | JOICO Win Makes It Twelve!

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The Ed.

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The behindthechair Stylist Choice Awards have recognised JOICO's K-Pak Deep Penetrating Reconstructor as the best in its category for the twelfth year in a row.

The astonishing achievement is something all at JOICO are very proud of. "We are ecstatic at JOICO to have earned this honour again. It definitely fills us with a sense of pride to know that stylists have thought so highly about what we've produced in this category and for so long," says Sara Jones, Senior Vice President and General Manager of JOICO.

JOICO's K-Pak Deep Penetrating Reconstructor has won the category for Deep/Restorative Conditioner consistently since the awards, recognised as the 'people's choice' awards, began. Winners are selected by the 500,000 salon professionals who visit the site monthly.

Gaby Abel, JOICO Director of Marketing Europe says, "We are proud that we have been chosen for the twelfth time! We've won so many years in a row, but it is so exciting and we are still very nervous each time before the announcement. This award really underlines the unbeatable performance of our JOICO K-Pak Reconstructor and supports the many positive client reactions we get throughout the year."

Congratulations to JOICO!

Until then...geek on!

The Ed.
 

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