It was always something that was said to be used by all the supermodels, the reason being that it tightens up the skin so helps get rid of puffy bags under the eyes when used over a period of time. The downside is that the skin under your eyes is very sensitive and thin so prolonged use of hemaeroid cream will deteriorate the skin and actually age it quicker.
Sorry for the incredibly long winded boringness of that I guess I really meant to just say don't bother, invest in a good proper eye cream!! lol xx