i don't like it at all. i'm sorry, i don't want to offend you but i really don't. it doesn't look good at all. it's too much. it looks cheap and unprofessional.
if i was you i'd re do the whole thing. going over spelling and gramma as there is a good few spelling mistakes and som odd wording on the site. the writing isn't consistant either, it looks as if you have copied another site on certain topics eg. the tint section and the shellac section. if you want to quote the brand you are using then just use a quote - not the entire thing.
i'd lose all the tabs from the side - start again with maybe something along the lines of about me/spoilt and write about you, who you are, where you're based, what areas do you cover include if you are willing to travel outside of that area and if so what per mile you charge etc. what qualifications do you hold (you say you are professional, qualified etc etc but never state what it is you actually have, include a nice picture of you and keep it to 'me' or 'I' unless of course you work with other people then change accordingly. i'd loose the 'tips' section, it sounds patronising. maybe re word it and have something like a tip of the week section if you really want it in, though i don't think it's needed. people are coming to your site because they want a treatment, not a life coaching session - there are plenty other sites available for self help. have a tab for treatments - list all treatments and prices and a brief description (what the treatment consists of eg products used, time taken, what it's for etc etc). always talk stuff up! they are 'luxurious' products that 'revive' and leave you 'feeling fresh', they 'replenish' etc etc you get the point) about what they are etc and state if skin test is needed etc. have a make an appointment/contact me tab and maybe a gallery tab and testimonial tab. there's no need for a page full of headings. people want easy to navigate sites that are clear and straight to the point. they want to know what you offer, how much you charge and what's included in the treatment and how long it takes. it's as simple as that.
the pictures you have i'm not sure if they are stock photos or what you have actually done, if they are what you have done then have a gallery section to display them if they are stock then just stick to the one photo - there's no need for half a page of them.
i will be honest the only reason i know what 'babtac' and 'guild qualifications' are is because i've found out about them on my beauty journey - is a client going to know what the above are? are they really going to want to be searching on google for what 'babtac' means? i also don't like the ';o)' - it looks so unprofessional so try to avoid using it.
the shop section is a great idea, but you def need to have pictures up and not saying 'in stock tomorow' - if it's out of stock just say it's out of stock and maybe have something where a customer can receive an email when it's back in stock if they choose, otherwise a customer might return the next day and if you haven't updated for whatever reason then it doesn't reflect well on you, you seem unreliable and it can also give the impression that the site is old and not updated.
i think the 'cougar party' package sounds rude and disrespectful and i don't think you can carry it off. your site i think is trying to show your business is grown up and mature, classy not a young hip and happening business which could maybe pull a 'cougar party' off. so maybe think about re wording your package offers? why is a 'panther party' called a 'panther party'? i can 'get' the cougar thing because that's an older lady but i'm not sure what on earth a panther is apart from an animal? i think the 'cub' named package is a bit naff to be honest too, why not just stick with the ever popular princess/diva package or something along them lines? i think the stereotypical pink, glitter, drama filled spoilt image is far better than the image of a 'cub'.
make sure your name and logo match with the image you want to and display your name and logo proudly!
i'm sure if Ruth happens to stumble across this thread and she's got a bit of spare time to look over your site i'm sure she will be able to give you some fab tips!
x
