Essential1
Member
Please help!!! I have just bought an existing salon which I think has loads of potential and is in a fabulous location - however the loyalty scheme is 1 point for every £10 spent on treatments - each point is worth £1 so basically ALL my clients are getting an instant 10% discount the minute they walk in the door!!!
There are other discount schemes in place for local businesses etc but they still get loyalty points on top of this therefore some clients are receiving as much as 35% discount every time they come in!!!!!
The salon is currently just breaking even so I need to change this dreadful discounting scheme but my staff are screaming that we will lose loads of clients if I stop it! I am worried about this but need the salon to start bringing in a profit.
Can anyone suggest how to clean up this mess and lose as few customers as possible?
Thanks!!
There are other discount schemes in place for local businesses etc but they still get loyalty points on top of this therefore some clients are receiving as much as 35% discount every time they come in!!!!!
The salon is currently just breaking even so I need to change this dreadful discounting scheme but my staff are screaming that we will lose loads of clients if I stop it! I am worried about this but need the salon to start bringing in a profit.
Can anyone suggest how to clean up this mess and lose as few customers as possible?
Thanks!!