souz
Well-Known Member
I get asked a lot on here and i've seen lots of thread lately about salons and mobile techs not getting enough clients so thought i would share some of what i have done.
1. Always make sure your nails are immaculate and something that catches peoples attention when you are out and about. Whether its a bright colour or some nail art/design. I generally just have my ring finger with something eye catching so that those potential clients who don't like nail art aren't out off but those that do can see something different and always make sure you have price lists or cards on you, in your car, in your partners car etc
2. Website - doesnt matter how basic it is you need one. Everyone uses the internet especially while they are at work andif they can text or email you for an appt even better! Also make sure you advertise on free sites such as yell,vivastreet, free ads, gumtree- the more your name appears on the net the better (seo- search engine optimisation)
3. Take photos of all your work at the beginning and put on facebook/website regularly. Also have some photo albums made up to show clients or to take to wedding fairs/pamper eves etc
4. Contact local groups and send vouchers and offer your services at any fetes/pamper eves/fundraising that they may be doing.
5. Leaflet drop regularly in your local area - they may put the leaflet in their drawer or you may just remind them that you are there!
6. I got a glitter tattoo kit, a banner made,t shirts printed and did local fetes, whilst the mums were waiting for their children to have a tattoo they looked at my price list and my nails - from them i got a few clients who recommended me to their friends, they are all regulars now.
7. Advertise locally in post offices and shops - it gets your name out there if nothing else!
8. Give something extra, go and visit local salons if necessary and see what they are not offering - for me its my flexible hours and the range of nail services that i offer as well as the hand massage at the end of the treatment, costs me no more than a little hand cream that clients end up buying!
9. Keep up to date - nail magazines/you tube/seminars/beauty shows, its important to know what the latest celeb has on her nails or what colours are in at the moment
10. UPSELL - dont worry so much about getting new clients all the time but upsell to your regulars, dont say to them "oh its just a bit of glitter", you have to pay for it and its your time on top. If you can retail to each client also it can all add up to an extra £100 or so at the end of the week.
11. Constant training - its important to keep your skills upto date as well as to stop yourself becoming staid in what you do. You need it to inspire you and in turn inspire your clients
12. At the beginning only buy what you need not what you WANT! You will end of with lots of stock that wont get used. Wait until you have clients and see what they are asking for the most. Also get the best deals on all your consumables, every little helps. Make sure your prices are targeted at the clientele you are after...market yourself to the clients that you want.
13. Forget about what everyone else is doing or offering, know that you are worth the prices that you charge. if someone down the road is doing nails for £10 LET HER! she will not be making money and will have to work fingers to the bone to earn the same as you! Remember that. It doesnt hurt to know what your competition is doing but dont let it affect you.
I will probably keep adding to this as i think of things but just remember nothing happens overnight and it is hard work but it is worth it!! Enjoy what you do and that comes across. When you have knowledge of the treatments that you offer mixed with passion people will come back and they will recommend you.
i hope that this at least helps someone xxx
1. Always make sure your nails are immaculate and something that catches peoples attention when you are out and about. Whether its a bright colour or some nail art/design. I generally just have my ring finger with something eye catching so that those potential clients who don't like nail art aren't out off but those that do can see something different and always make sure you have price lists or cards on you, in your car, in your partners car etc
2. Website - doesnt matter how basic it is you need one. Everyone uses the internet especially while they are at work andif they can text or email you for an appt even better! Also make sure you advertise on free sites such as yell,vivastreet, free ads, gumtree- the more your name appears on the net the better (seo- search engine optimisation)
3. Take photos of all your work at the beginning and put on facebook/website regularly. Also have some photo albums made up to show clients or to take to wedding fairs/pamper eves etc
4. Contact local groups and send vouchers and offer your services at any fetes/pamper eves/fundraising that they may be doing.
5. Leaflet drop regularly in your local area - they may put the leaflet in their drawer or you may just remind them that you are there!
6. I got a glitter tattoo kit, a banner made,t shirts printed and did local fetes, whilst the mums were waiting for their children to have a tattoo they looked at my price list and my nails - from them i got a few clients who recommended me to their friends, they are all regulars now.
7. Advertise locally in post offices and shops - it gets your name out there if nothing else!
8. Give something extra, go and visit local salons if necessary and see what they are not offering - for me its my flexible hours and the range of nail services that i offer as well as the hand massage at the end of the treatment, costs me no more than a little hand cream that clients end up buying!
9. Keep up to date - nail magazines/you tube/seminars/beauty shows, its important to know what the latest celeb has on her nails or what colours are in at the moment
10. UPSELL - dont worry so much about getting new clients all the time but upsell to your regulars, dont say to them "oh its just a bit of glitter", you have to pay for it and its your time on top. If you can retail to each client also it can all add up to an extra £100 or so at the end of the week.
11. Constant training - its important to keep your skills upto date as well as to stop yourself becoming staid in what you do. You need it to inspire you and in turn inspire your clients
12. At the beginning only buy what you need not what you WANT! You will end of with lots of stock that wont get used. Wait until you have clients and see what they are asking for the most. Also get the best deals on all your consumables, every little helps. Make sure your prices are targeted at the clientele you are after...market yourself to the clients that you want.
13. Forget about what everyone else is doing or offering, know that you are worth the prices that you charge. if someone down the road is doing nails for £10 LET HER! she will not be making money and will have to work fingers to the bone to earn the same as you! Remember that. It doesnt hurt to know what your competition is doing but dont let it affect you.
I will probably keep adding to this as i think of things but just remember nothing happens overnight and it is hard work but it is worth it!! Enjoy what you do and that comes across. When you have knowledge of the treatments that you offer mixed with passion people will come back and they will recommend you.
i hope that this at least helps someone xxx
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