Marketing campaigns are investments. And like any smart investment, they need to be measured, monitored and compared to other investments so that you know youre spending your money wisely.
Your flyer needs a call to action, so that you can measure your Return on that particular marketing investment. Sending out a tonne of flyers is great for your business but understanding how to fit that cost into your marketing budget and more importantly how to measure its effectiveness will be even Better for your business in the longer term. There's no point spending your hard earned cash on marketing efforts that aren't profiting your business.
Why not keep your flyer simple with just your business name, number and web address. Put an amazing "New Client" offer (that's your call to action) on there with a link to your website, which will have all your professional info, instead of cluttering your flyer.....If your offer is enticing enough, people will go to your website for a nosey.....hope that helps......
Jx