It's strange really as this January has been one of the busiest months of the last 12 months for us, just behind July/August where we are always slammed, with tourists mainly. It took me by surprise really but I am not complaining!
So now it is lots of marketing for Valentines Day at the minute with various offers and special treatments.
Sometimes when you give your treatments away or they are dirt cheap that can go against you too believe it or not.
I had a cleint who told me she once saw an offer in a local paper for "cheap" nail services and off she went in her car to the ladies house, first no no as all services of this nature must be carried out in a licensed cosmotology salon in Florida, so straight away the nail person was breaking the law. So probably no insurance either.
So when my client arrived in the area, it was rough as you like, she was scared and scared to leave her car, she should have left (her own words) - but went ahead and said it was just a big mistake as the place wasn't clean, nails were just ok and although it was cheaper than having them done at a salon she would happily pay the extra to come in and would never be caught again, so every time she sees a cheap offer or deal she just thinks it will be a similar situation and shudders.
She found us this winter, has pedicures/ Shellac regularly but she gets about 3 1/2 weeks out of it which she is delighted with, us not so much
.
So try not to price yourself so low that you price yourself out of the market, not everyone is looking for something for nothing, there are lots of folks out there that will pay the correct price.
