Hi
I've read quite a few negative comments about these deals and I can definitly see peoples point of view and some have had nightmare situations but thought as I have actually had quite a positive response thought I'd share.
I have been open 6 weeks, only work part time and specialise in waxing. I started from scratch as had just finished my maternity leave and had no clients to begin with. I decided to do the "deal" offer because it gave me great exposure. I capped the number of available deals at 100, and the deal ran for 5 days. It was hard to get my head round the idea that I was "giving" away my services for a fraction of what I normally charge - especially when the deal company take their cut, but what far out weighed that was the thought that I would be getting people through the door.
So in 5 days I sold 72 offers. I've probably had 25 of them in so far and I'd say probably 15 have rebooked before leaving, I have got the details of everyone who has been (including email addresses) and I think even a few that didn't rebook will return at intervals they might not want to take the waxing regularly but will come back pre holidays etc.
For me it has given me exposure that I couldn't have achieved by myself as the company I used have a huge mailing list. I've also had deal clients recommend their friends to me.
The secret is to treat every client the same whether full paying or not and give them an amazing service - which I am sure you would do.
My deal clients have all said to me that they would never have known about me if it hadn't been for the deal so it's worked well for me.
But going back to your original post, ensure you get a good percentage from the deal company in your favour, cap the number of offers you want to sell, cap the time you want the offer available e.g. They have to use the voucher within 2 months, and double check the payment time from the deal company. And maybe make it a condition that the deal is only valid on your quieter days say mid week.
Hope this helps