The Ed.
Well-Known Member
To celebrate the nail brand's fifteen year anniversary, Nails Inc. have signed up emerging 'it girl of the moment' Alexa Chung to be the face of its new campaign. Chung has also collaborated with Nails Inc. to create a new six-shade collection of fabric-inspired polishes, featuring the new bottle design by Fabien Baron.
As if that wasn't enough to justify a press release, the brand will also release Nailkale in the autumn. If Alexa is the face of the moment, then kale is without doubt the food of the moment and Nails Inc. will offer a new superfood base coat that is formulated with the trendiest food on the market.
Nails Inc. must be on to something because founder and managing director, Thea Green, is hoping to open the brand's first stand-alone store in the USA at the end of the year. The store will be called Paint Worxshop, based on the company's nail-bar concept within Selfridges.
Looks like we'll be hearing a lot more from Nails Inc.
Until then...geek on!
The Ed.
As if that wasn't enough to justify a press release, the brand will also release Nailkale in the autumn. If Alexa is the face of the moment, then kale is without doubt the food of the moment and Nails Inc. will offer a new superfood base coat that is formulated with the trendiest food on the market.
Nails Inc. must be on to something because founder and managing director, Thea Green, is hoping to open the brand's first stand-alone store in the USA at the end of the year. The store will be called Paint Worxshop, based on the company's nail-bar concept within Selfridges.
Looks like we'll be hearing a lot more from Nails Inc.
Until then...geek on!
The Ed.
