News pages on your website

[Claire83]

This might be an odd one.

If you have a website and a "news" page or something similar, how often do you update it and what do you update it with?

I have one on my website and so far I've added a link to my Facebook page and another entry that I will soon be offering Shellac. Now I'm not sure what else I should be putting on there, or if anyone actually reads it. After all my statistics show my home page and prices page are the most looked at

Please give me some ideas?

 

[Claire83]

I assume I'm the only person that has a "latest news" section then lol

 

[Martin Duffy]

I have a news page, which I try to update four times a year (seasonally), although I haven't updated mine since the beginning of summer! I'm about to put the launch of GELeration on there & then the new Decleor Madagascan Escape body massage on there. I send an e-mail newsletter to my existing clients & the online newspage is an extended version of that, so I put a link in the e-mail newsletter that takes them to the related pages on my website for more information, thereby keeping the newsletter brief & increasing the amount of traffic to my website.

 

[Verve Designs]

Id you DO commit to having a news page- make sure you do update it, nothing ages a website more than months old irrelevant "news".

Apart from good news stories- for many companies its just another excuse for "sales" type information- such as special offers, new products etc. Which is exactly what it should be for.

Don't forget that most people aren't as interested in your business as you are- i've read "news" pages on business websites that announce that they've bought a new car...which is cringe-worthy as far as im concerned.

 

[Ruth Mills]

Id you DO commit to having a news page- make sure you do update it, nothing ages a website more than months old irrelevant "news".

Apart from good news stories- for many companies its just another excuse for "sales" type information- such as special offers, new products etc. Which is exactly what it should be for.

Don't forget that most people aren't as interested in your business as you are- i've read "news" pages on business websites that announce that they've bought a new car...which is cringe-worthy as far as im concerned.

Actually, that's rather a cool idea - dropping the "news" page from the website's navigation if the news is older than a pre-set value (e.g. a month or two)... so that the website never shows a news page with geriatric news on it...

 

[Ruth Mills]

Id you DO commit to having a news page- make sure you do update it, nothing ages a website more than months old irrelevant "news".

Apart from good news stories- for many companies its just another excuse for "sales" type information- such as special offers, new products etc. Which is exactly what it should be for.

Don't forget that most people aren't as interested in your business as you are- i've read "news" pages on business websites that announce that they've bought a new car...which is cringe-worthy as far as im concerned.

Or perhaps the CMS could even e-mail you to pester you to write a news story if you haven't done so within the last month or two

 

[Verve Designs]

OR - you could set it with an expiry date.

If you've got a special offer that runs out on a certain date, or a news story you don't want to share ad infinitem you could set a date for it to be deleted. That way you wont be stuck with old news on the site OR (importantly) you wont have people insisting you honour a special offer thats expired.

 

[Ruth Mills]

OR - you could set it with an expiry date.

If you've got a special offer that runs out on a certain date, or a news story you don't want to share ad infinitem you could set a date for it to be deleted. That way you wont be stuck with old news on the site OR (importantly) you wont have people insisting you honour a special offer thats expired.

Carl, you are a genius! Am loving that idea for news with an expiry date; already got special offers coded to work that way a few months ago

 

[salonium]

Another idea: show your latest tweet on a website from your twitter account. This latest tweet could fill the role of the News section. Twitter is convenient mainly because it's simple to write a short "article" (in 140 chars or less)!