When I saw this it reminded me that I'd come across something very similar when I lived in LOndon. Only took a couple of mins to find it.....So read the attached: Note the date must be some time BEFORE 2000: Our business has only grown since then...
THIS IS A PRESS RELEASE THAT I FOUND ON THE INTERNET
BOOTS LAUNCHES HEALTH AND BEAUTY EXPERIENCE
Boots announced today two developments that will significantly extend its range of health, beauty and wellbeing services, first within Boots The Chemists stores and then in free-standing, purpose-built centres.
"Health and Beauty experience" stores
The first two "health and beauty experience" stores will open at Kensington High Street and Milton Keynes in September 2000. In addition to Boots full selection of products, the stores will offer a wide range of new services and treatments, with experts on hand to advise on everything from stress management to pedicure.
Ken Piggott, managing director of Boots The Chemists, said: "This will really be the first complete health and beauty experience in the High Street, combining products, services and treatments in one place. We will be able to offer our customers everything from manicures and facials to consultations with homeopaths, osteopaths and herbalists."
Boots is further extending its involvement in the health, beauty and fitness market with the Body360 opening of two stand-alone centres offering exercise and swimming facilities alongside a fully integrated range of health, beauty and lifestyle products and services. The Boots Body360 centres will open in two locations in Spring 2001.
The centre will include pools, fitness studios and a range of lifestyle treatments such as stress management, help with giving up smoking, meditation and healthy weight management.
Ken Piggott added: "There is huge interest in a `whole life' approach to health, beauty and wellbeing and Boots is uniquely positioned as the trusted provider to meet this growing need. The focus of Boots Body360 will be on offering the combination of activities and treatments that meet individual needs. Lifestyle Advisers will help each member get the most out of life by getting the most out of their membership of the centre."
Notes to Editors:
1. Health and Beauty Experience
Locations: High Street Kensington, Milton Keynes - opening September 2000 Jobs: 53 Services: health services include homeopathy, herbalism, physiotherapy, osteopathy, nutritionist, chiropody, aromatherapy, reflexology, laser hair removal. Beauty services include facials, massage, false tan, ear piercing, pedicure, manicure, nail bar, head and neck massage, make-overs. Lifestyle advice on weight management, smoking, sleep management, relaxation, stress management.
2. Boots Body360 Centres
Locations: Greater London (location to be announced), Northwich (Leicester Street) - opening Spring 2001 Jobs: 132 Services: as above plus additional facilities: exercise studio, gym, swimming pool, hairdressing, sauna and spa, children's facilities, cafe bar. Membership: competitively priced, details to be announced. Membership fees will earn Advantage Card points Corporate and family membership. Day guest membership. Treatments available to non-members. Benefits: Personal advice from Lifestyle Advisers for members and free fitness assessment with an activity adviser. Unlimited use of gym, pool and classes including aerobics, Tai Chi, yoga etc. Unlimited use of sauna and steam room. Financials: Revenue from membership fees, treatments, products sales and ancillary services e.g. creche, hairdressing, cafe.
3. Advantage Card
Advantage Card points may be redeemed against products and services at Health and Beauty Experience and Body360. Membership fees will earn Advantage Card points at the standard rate of four points per £1.
4. Current Services
Opticians - 146 practices in Boots stores, 152 stand-alone; Dentalcare - 6 practices, 44 new practices by Spring 2001; Chiropody - 6 in-store practices
5. The Leisure market
The value of the fitness marketing in the UK is £1 billion. The beauty services market is worth £300m.
The UK fitness market is expanding. Currently 6% of the UK population have active membership compared to 12% in the USA.
Distributed by PR Newswire on behalf of Boots