Hi geeks - I'm thinking of having an open evening for my customers. Bubbly, canapes, treatment demos, make up demos, 10% off retail etc...
Those that have done this before did you invite all your customer base or just the regulars that you want to build further loyalty with and get them to bring a friend??
Any suggestion and potential pitfall experienced appreciated!!!
Oh you want to invite everyone and have the place buzzing! I done both in the past, invite only regulars and then invite full client base and tell them they can bring friends. You have to realise that not everyone is going to show so if you only invite 10 regulars what if only 4 show up? Looks bad and you've wasted money!
Here's what we did and it worked really well for us;
Raffel - clients had to write their name, number & email on a card and pop it in a box (great way to update your database). 1st prize - 1 hour Facial, 2nd prize - 30 min back massage, 3rd prize - Eyebrow shape.
Free goodie bag for the first 10 client's (this ensures people to come early so you'll be busy from the get go) full of samples, price list etc.
Lucky dip - we had vouchers done up, something different on each one (eg. free eyebrow shape when you spend 30 or more in one visit, free back massage with your next facial etc) and clients get to pick one.
Free glass of bubbly on arrival.
Skin Scanning, face mapping and skin bar (yes we are a dermalogica salon :biggrin
10% off all products bought on the night AND buy 3 products - get a free express facial, buy 4 products - free 1 hour facial, buy 5 products - free back massage and facial. This worked great to get people to buy more than one product!
And finally, 20% discount off any future appointments booked on the night. If they need to change the appointment time or date, they dont get the discount.
Hope this helped, when are you planning to have your open evening?xx