If I were starting out today in the nail business, and wanting to attract the people who have high standards and appreciate quality, here is what I would do. I would have a card or literature printed that said this:
What I would not do is flog a dead horse and spend hours explaining to clients, that may or may not care, about products, chemicals, lack of education of other nail techs, lack of standards of other nail techs
bla bla bla.
What I would not do is spend my time constantly worrying about the lack of standards in others; the lack of skill of others; the NSS down the road; the kitchen mafia or ironing board brigade who play around doing nails they are satisfied with because they know no better; the ladies who DIY with products from Ebay or the local pharmacy.
Forget it and put your energy into attracting the clients YOU want.
Apart from a very few persons, it is YOU who should blow your own trumpet and then the hardest part
. None of us can expect peoples respect or custom unless we have earned it .. it must be won by our example.
Lastly, youd better to be able to deliver and over-deliver on your promises to your customers.