How can you possibly make money and run a business with prices that low?!?! £6.50 is just about minimum wage! �� the mind boggles!
Well- that's the thing you see. They're not making money and they're not running a business.
It's not sustainable which means they'll be out of business in a few months and move onto something else.
Some people think they're being terribly clever by massively undercutting the market, generally those people are new to the industry, new to working for themselves and are being naïve in the extreme.
I run two businesses on two ends of the spectrum, my design business (by industry standard of companies I'm comparable with) is "cheap", but they're prices I've honed over the years and while I'm never going to be rich doing it, I can make a living doing something I enjoy (I still get naïve people trying to undercut me as well mind!)
However, our hair extension salon is marketing as a high-end premium service, and priced accordingly.
We're comfortable with both as we provide an excellent service for what we charge in both fields. We're also comfortable that few people are going to work harder and make the customer as happy as we do as well
Just my opinion, but that's the way I look at it.
p.s and if these cheapo places attract the lower end of the market? so be it. They're welcome to them.