I'm sorry if its now what you want to hear but I hate it. It's a fad, just like twilight.
In no time the name will look old and dated. Go for something that has nothing else other than the business attached to it.
Best of beautiful or beautiful you, they will never go out of date, and aren't affiliated with a fad.
While fads like 50 shades are out, it's great to attatch to them by using a name like you suggested and having it to go with maybe the 50 nail polish colours you offer or twilight beauty (evening makeup offer), but I imagine places with fad names will be shut in a year or so xoxo