Do you use your Tags?
This thread involves looking under the bonnet of your website, yes that's right, we're going into the code!!!!! If you havent done it before, there's no need to worry, I'll be right here beside you.(now you've a reason to be scared *L*) To see the source code for your page, click on 'view' in the top of your browser window and scroll down to 'source' ('page source' in Netscape). Voilá, you're in!
PAGE TITLE TAG: This is very important. Dont just leave your <TITLE></TITLE> tags empty. Put the name of your site in here, or better still, the exact service that you're offering. For example, at Liberty Nail Design, Airbrush Nail Training is what we want primarily to be found under in a search engine. Because we're based in Ireland, it's only fair to web surfers that we put our location in there as well. There's no point in someone in New York clicking on our site looking to do some training with us, so we put the country into our title like so:
If you are for example, a nail technician offering nail enhancements and beauty products in a suburb of Leeds called Coaltown, I think it would be wise if you scaled that down even further for your self, maybe something along the lines of:
META TAGS:
Your metatags are not as important, but you should use them nonetheless. Here are the meta tags for keywords and description presently in use on our site. Please take note that these are designed for use with our site, they may not be suitable for your site, so I wouldn't advise you to copy them.
<meta name="keywords" content="nail art, nail art training, airbrush training, airbrushed nail galleries, extensions, step by steps, airbrushing, acrylic nails, gel enhancements, nailart, false nails, nail art training, training, ">
<meta name="description" content="Liberty Nail Design offers nail art, nail art training and nail tech training. We also supply a varied selection of rhinestones with free P&P worldwide! ">
IMAGE TAG:
Make sure you include your picture dimensions and alternative text in all your image tags. Putting width and height attributes in the tag allows your browser to start loading the page even before the pics have been loaded because it now knows exactly where the pictures are going to go and how much space they are going to take up. This is one of the image tags from the training page at Liberty Nail Design
<IMG SRC="training/thniamhsinead.jpg" WIDTH=156 HEIGHT=114 ALT="nail art training with Niamh and Sinéad" BORDER="0">
and finally add an 'alt' tag, short for 'alternative text'. This is what you see if you hover the cursor over a pic, but more importantly, it's what your viewer sees if he has images turned off in his browser. Best of all is the fact that you can use it to your own advantage with the search engines!! Search engines can't see pictures, but they can see alt text and they ascribe a certain value to it. Put something in here that relates to your page, ie, I've used 'nail art training with Niamh and Sinead', two girls that have taken the airbrushing course. So now the search engine has spidered my page, it doesnt know what the picture is about, but it knows it has something to do with nail art training. Simple, eh?
This thread involves looking under the bonnet of your website, yes that's right, we're going into the code!!!!! If you havent done it before, there's no need to worry, I'll be right here beside you.(now you've a reason to be scared *L*) To see the source code for your page, click on 'view' in the top of your browser window and scroll down to 'source' ('page source' in Netscape). Voilá, you're in!
PAGE TITLE TAG: This is very important. Dont just leave your <TITLE></TITLE> tags empty. Put the name of your site in here, or better still, the exact service that you're offering. For example, at Liberty Nail Design, Airbrush Nail Training is what we want primarily to be found under in a search engine. Because we're based in Ireland, it's only fair to web surfers that we put our location in there as well. There's no point in someone in New York clicking on our site looking to do some training with us, so we put the country into our title like so:
<TITLE>Airbrush Nail Training in Ireland</TITLE>
If you are for example, a nail technician offering nail enhancements and beauty products in a suburb of Leeds called Coaltown, I think it would be wise if you scaled that down even further for your self, maybe something along the lines of:
<Title>Nail Technician & Beauty Supplies, Coaltown in Leeds</Title>
Now when someone searches for a nail tech in coaltown, your name should come up. Please take note, this is only one of many factors to take into account, don't go rushing off just yet. Repeat this procedure for all of your pages, the name of each page should be based on whatever material, services, etc you're offering on that particular page.META TAGS:
Your metatags are not as important, but you should use them nonetheless. Here are the meta tags for keywords and description presently in use on our site. Please take note that these are designed for use with our site, they may not be suitable for your site, so I wouldn't advise you to copy them.
<meta name="keywords" content="nail art, nail art training, airbrush training, airbrushed nail galleries, extensions, step by steps, airbrushing, acrylic nails, gel enhancements, nailart, false nails, nail art training, training, ">
<meta name="description" content="Liberty Nail Design offers nail art, nail art training and nail tech training. We also supply a varied selection of rhinestones with free P&P worldwide! ">
IMAGE TAG:
Make sure you include your picture dimensions and alternative text in all your image tags. Putting width and height attributes in the tag allows your browser to start loading the page even before the pics have been loaded because it now knows exactly where the pictures are going to go and how much space they are going to take up. This is one of the image tags from the training page at Liberty Nail Design
<IMG SRC="training/thniamhsinead.jpg" WIDTH=156 HEIGHT=114 ALT="nail art training with Niamh and Sinéad" BORDER="0">
and finally add an 'alt' tag, short for 'alternative text'. This is what you see if you hover the cursor over a pic, but more importantly, it's what your viewer sees if he has images turned off in his browser. Best of all is the fact that you can use it to your own advantage with the search engines!! Search engines can't see pictures, but they can see alt text and they ascribe a certain value to it. Put something in here that relates to your page, ie, I've used 'nail art training with Niamh and Sinead', two girls that have taken the airbrushing course. So now the search engine has spidered my page, it doesnt know what the picture is about, but it knows it has something to do with nail art training. Simple, eh?
