Perhaps this is the wrong forum to ask this because most of you are enthusiasts (either die-hard or newer to the profession), or perhaps I'm in the wrong place on the forum (I get easily lost), but I'm really interested to know what would motivate you to spend money on more advanced nail education?
I ask this because as I traveled to different countries, I observed:
- very few well made nails (I'm surely not including SG fans!), so a real need for beyond the diploma education
- that some of the real experts find it difficult to sell classes*
* In Ukraine and Russia, expert nail techs make very good money from education and often are invited to Germany or Italy. In a way they become celebrities, so I wonder why in the US and West Europe, the situation is so different. (except for Tom Holcomb who is a demi-god).
The reason to ask this question now is that I was talking to a dear friend of ours a few days ago, who started the nail business in Sweden 25 years ago (Geeg, you know who this is). And her thoughts on the market in Sweden is that it's now much harder to excite techs and get them motivated. Perhaps this is why so few techs take advanced training?
On the other hand, complaining about non-standard salons seems to be an international hobby. Yet the most effective way to compete is with higher education and skills. So again, I wonder why the classrooms aren't full?
I'm not a nail tech, I simply follow the wife - so I am really interested in you comments.
Hugs!
Bob xx
I ask this because as I traveled to different countries, I observed:
- very few well made nails (I'm surely not including SG fans!), so a real need for beyond the diploma education
- that some of the real experts find it difficult to sell classes*
* In Ukraine and Russia, expert nail techs make very good money from education and often are invited to Germany or Italy. In a way they become celebrities, so I wonder why in the US and West Europe, the situation is so different. (except for Tom Holcomb who is a demi-god).
The reason to ask this question now is that I was talking to a dear friend of ours a few days ago, who started the nail business in Sweden 25 years ago (Geeg, you know who this is). And her thoughts on the market in Sweden is that it's now much harder to excite techs and get them motivated. Perhaps this is why so few techs take advanced training?
On the other hand, complaining about non-standard salons seems to be an international hobby. Yet the most effective way to compete is with higher education and skills. So again, I wonder why the classrooms aren't full?
I'm not a nail tech, I simply follow the wife - so I am really interested in you comments.
Hugs!
Bob xx