hiya lesley
there r a few nail companies that r up the top end of the field.
aside from creative, there r ; ez flow, nsi,& opi.
the easy way to explain myself is to compare the situation with the hair industry.
if you wanted a kick-ass hairdo would you only go to someone who used wella, or l'oreal or goldwell?
there r other factors that u would look 4, eg. cost, salon atmosphere, staff attitude, etc.
however the most likely factor that would sway u would b word of mouth.
if a nail tech/hairdresser/ beauty therapist is good at what they do & has passion & drive, & is always looking 4 more knowledge, they will eventually find the right product supplier 4 them.
a very talented nail tech will make the best of any product put in front of them.
creative have some ( mayb a bit more than "some"!) of the best nail techs in the world.
however, there r people i know that work with other systems & r superb at what they do, to name some of them; anthony buckley (ez flow), denise wright (nsi), tom holcom (formally ez flow).
compitition mayb 1 of the ways of judging the situation; there have been more winners of comps. using creative than all the others put together.
there was a post a little while ago, i think it was from ella, that explained how she came to choose her product range. she did a lot of market research & she chose creative 4 numerous reasons, look up the post.
to summerise, go with your gut feeling, read all the positive info on this site & make an informed choice.
1 last thing, i may work v. hard to b good at what i do, but, some of the best opportunities that have come my way would not've happened if not 4 my links with creative.eg. working back stage at london fashion week, photo shoots for vogue, harpers & queen, travelling to california & germany.
i, like lots of others, am v. happy with my choice
lol liza xx