Want to charge more?? Don't baffle customers who can't understand technical stuff, sell them an experience, that's what determines effectiveness and price acceptance, start out high, then introductory offers of slightly less than others just to get people through the door, then when they are in you HAVE to tailor make it to each customers needs and make them come back for that same experience . 1 bit of advise for all of you iS buy a book, author is dan lok, it's called "lies salon owners believe and the truth that sets them free" it applies to any business just it's specific to ours, I was a bargain salon with 2 stations and that was it, in 18 months I'm now 6 stations, nails, tanning, beauty, relaxation, hypnotherapy, teeth whitening etc etc,