I don't get it either...but they will more than likely be using cheap products and it will only attract clients that want a one-off deal and not loyal customers. I suppose like Misty said above though, that at least it's bringing something in. I suppose it is a way of advertising as well, getting your name out there x
You never know maybe in the small print it says something like.... "Nail polish or Gel polish on top is extra £10" still not a great profit but would make a tiny bit more sense. So that offer could be just clear acrylic or clear gel. Still ridiculously cheap though!
As Misty says though I have thought about it during my quiet periods as at least it makes the salon look busy and maybe one in 10 will come back!
It's clear they are making no profit, and are probably making a loss.
They could be fully booked for the month, but whats the point when they are making no money.
I never waste time worrying about this businesses, they do not affect me in the slightest. My clientele wouldn't dream of getting their nails done in a place like this …. and lets face it these types of places don't last long do they?
Before I entered into doing nails, I had one of these wowcher deals bought myself and another for a friend.
I had shellac (yeah right). The address turned out to be a private house, with a lady that worked in her conservatory, my nails lasted 5 days, when I rang she wouldn't consider any type of customer service! Then my friends minx toe nail wowcher deal was done in a shed on somebody's drive. That night she showered and the minx started peeling off. I would now never buy a beauty wowcher/groupon deal. They can do it cheaper due to having little overheads and using cheaper products. They get a great cash injection and don't worry about return business. I apologise in advance if any members use this kind of system as I know you should not tar everyone with the same brush. But my experiences have been awful
I've done my semipermanent makeup last year on a deal site as I needed to practice after qualifying, has done really well as it cost the people £100 think it's a bit different to paying for nails a tenner though. At least 50% of the people I did have now become regular clients for other things and they all loved their brows so have given me the confidence in my work and I have had referrals from them for full paying clients so was definitely worth it in this case for me
Busy fools, there seems to be a never ending supply of them.
Wowcher will be taking £4 of that, so they're doing gel nails for a fiver minus treatment cost and overheads.
Good luck to them, they've sold 57 sets in half a day, at this rate they'll be so busy doing cheap nails they won't have any spaces for full price treatments, they'll be exhausted and skint by Christmas.