Well, I personally don't have the money to have a business coach, so have to do it all by myself.
I think it's down to common sense too, we know we need to advertise and we need to think ways round this, where to go, what to offer and how to do it.
I've seen you have commented on Lynne's thread, have another read through and see if you can apply some of the huge amounts of ideas to your business. I have spent this morning going through it and have written down more links to get a free listing, ideas for near Christmas time etc.
I just keep up to date with what others are doing and see if it works. It may not have worked for them, but the idea was great so I apply to my own business.
I think if ever you are down, just chat to the Geeks on here in the Chit Chat section, post questions in the Biz section and get to know what others are doing. Nine times out of ten you'll go away feeling better than when you first popped your head in to the forum.
At the end of the day you have to want to make it work, you have to put the hard work in and eventually you will reap the rewards.