Business | Groupon Launches The Scheduler

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The Ed.

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Apart from anything else, Groupon's new initiative 'The Scheduler' sounds more like a character from Jersey Shore. As you probably know, we're not enormous fans of Groupon. Previously, we've posted about the possible, varied and many pitfalls of signing up to Groupon both as a consumer and a business and their new initiative doesn't really fill me with anything other than, well, disappointment.

The Scheduler (supposedly) allows spas and salons manage their schedules and accept bookings directly and is sold as being a 'tool' for UK businesses. In theory, if you are offering treatments on Groupon (and haven't already been driven to bankruptcy) it allows you more control over which bookings you accept and when. The Scheduler takes care of email confirmations and reminders.

However, in reality, what it appears to mean is that customers can book and cancel their appointments online at any time and, when you remove the need for clients to call and speak to someone to make a cancellation, you know they are going to be more and more frequent. Without direct contact, clients can easily cancel bookings, waste your time without fearing any repercussions. For small and big business alike, this can be a real problem.

Groupon is a very worrying development for our industry allowing for all sorts of people to fall into all sorts of traps unwittingly. While The Scheduler looks all shiny and new, it's not fixing anything.

Until then...geek on!

The Ed.
 

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