I completely agree that rock bottom pricing devalues a brand and yes there are plenty of cheap salons out there turning out some dreadful work but I also know that there are plenty out there who turn out pretty decent nails, they just don't mind doing it for less than minimum wage. That's not a road I ever want to go down so for me, the solution is to stop worrying about what everyone else is doing and just up my game instead.
My client base love a bargain but they don't want cheap, they wouldn't be seen dead going into a NSS or a bargain basement salon, so I need to cater to them, rather than offer a low price for my nails, I do an offer whereby they add Shellac Toes for example and they pay a combined offer price. It's still a decent price, it's not cheap but it's a damn good deal, it gets me loads of extra bookings and my clients feel like they've had a bargain and my profit margin hasn't dropped. There are plenty of ways of making your service feel like more value for money, when you offer that, why would your clients be bothered about going anywhere else?