Electronic version of ImagiNAILtion nail art and design magazine

[user 25446]

Hi guys, I just wanted to give you a quick update.

The printed magazines arrived here Tuesday and look fab. My only criticism is the cover needs to be a bit thicker for my personal taste. 32 pages feels a bit thin and a thicker cover would help. We showed it around locally and the response has been great - one tech made the comment that she likes the size and ease to get to each article rather than wading through tons of adverts as in some bigger beauty magazines.

We had a good starting response and will start to post out late next week. There's a minor delay because....

....we decided to now include a DVD! Each issue will come with a DVD containing two bonus step-by-step video designs. It won't cost much for us to provide this but it will add value to the magazine.

I should just mention again, that subscribers will also be able to watch video's that we will put behind a password on the magazine website. Sometimes it will be very difficult to describe a complex design step using only text - so we will record it and you can watch it being done. These steps have a video camera symbol next to them in the magazine. Also - all step-by-steps are colour coded depending on the skill level required : Basic, Medium, Advanced.

And one more surprise! An electronic version !

I've been looking around and have found a way to distribute the magazine electronically. This means we can email the magazine (when the new website is up you can download it) and it can be read on the PC (or Mac). The main issue for me with this was how to stop the magazine being copied and sent all around the internet, but I found a tool (which wasn't cheap) that allows us to disable printing and will only allow the magazine to load on the paying customers PC.

This lower price means that people can take a look at what we offer without paying for the printed magazine. Most I expect will then want to upgrade to the printed version. But others, and especially tech's all over the world who are hurting from the economic crises will now have the chance to develop their skills for a much lower price. Note - we don't provide the DVD or online videos with the electronic version.

I have also added a Not So Frequently Asked Questions page to the website - http://www.imaginailtion.com/faq.html

The main website again is http://www.imaginailtion.com

We've got sun here today! Yippee!

All the best,

Bob

 

[Annie23]

Oh this is so exciting, both for you and Iryna and for us nail technicians. I am wishing you all the luck with this venture it does sound rather fabulous.

I can't wait for my copy to arrive in the post!

Are the electronic versions available to those who have paid for the printed version whilst they wait for it to arrive in the post? can you hear the impatient anticipation in my voice lol

anne xx

 

[NoLimitNails]

Sounds great Bob. You are a clever little marketing man arn't you?
Wish you the best of luck with this:hug:

 

[angel fingers]

this is great bob, really forward thinking.
i'm looking forward to getting my copy in orlando.

 

[user 25446]

I can't really take credit for this.

All I did was Google and find a solution. What was unique, was that last week a nail tech in the USA cared enough to tell me that as someone earning less than $7000 a year, a husband who's a welder and three children, she would easily buy a DVD for $30 but not a magazine for $25.

It made me think that DVD's may well be perceived as having higher value because of the Hollywood connection (and big budgets) while a magazine is perceived as a $5 item to some people regardless of content.

In actual fact, a nails DVD can be less expensive to produce (you can buy the equipment and software for less than $2000), is much cheaper to manufacture and definitely has less risk - you don't promise to bring out 4 a year even if they don't sell. With a magazine you have to pay a lot for a designer every issue and print thousands to get the price down, plus you have to store them (and pay rent on that).

But you can't ignore perceptions. It doesn't matter that we have 10 to 12 design step-by-steps in each issue with online videos, compared to a typical DVD with 4 to 6 designs. Or that $25 for the magazine includes worldwide shipping (and that is expensive) while DVD's are priced at $40 to $60 plus shipping (I believe we paid $12 from Australia).

So adding a DVD was an easy decision and the electronic version just another way to reduce risk and attract a wider audience - some of who may be hard affected by the economy.

So it's big thanks to Tammy, the nail tech in middle America. Without her these ideas wouldn't have occurred.