Follow-up is the number one reason why I'm busy and not following up is the number one reason why others aren't! I'm not bragging, I'm just trying to make a point the sending out "love letters" to your clients often is a great way to stay in business and make money. I always book up quickly when I send out mass emails (eblasts). Personally, I think people like the reminder -- many let me know they were thinking about it anyway. ox
I just type an email and blind cc everyone so my mass eblasts are not real personalized but I try to make them appear personalized. I have a monthly "special" that I combine that with a little "tip" to make my message a little interesting and that seems to work.
If I want to personalize my message, I just forward the original message to that person, remove the appearance of it being forwarded (edit), insert their name in two places and send it again. It sounds like a lot of trouble, but to me, it's just a day spending time promoting myself and making money! Hugs, kelly
PS I know there are services that will do this for you but I would imagine it would be costly.