HD Brows new logo and change of name

[Airey fairy]

Hi geeks just a quick query - thanks in advance who has received the letter on the " re branding " of HD Brows and the renaming of the company alongside the logo ... It says it's to do with a court case etc - does anyone know who with ? I hope they recover from this - not too sure on the new logo what's everyone else's thoughts [emoji5]️[emoji5]️

 

[swilks12]

Hi there, i dont know anything about the court case, but have to say i aint that fussed for the new logo TBH, think it looks like a childs doodle. Ive only just trained so have all the current/old branding and unless they are going to replace it FOC i wont be changing it any time soon [emoji53]

 

[Airey fairy]

No they're not doing it foc unfortunately - I wish [emoji23][emoji23] my self and another trained HD stylist were saying it looks wrong for the implication of what HD is about - straight lines high def etc that looks nothing like implied , I know they're trying to go into more make up so whether this has something to do with it who knows xxx

 

[Laurabeautician]

Hi geeks. Am actually really annoyed they are rebranding... I on,y trained in january and just trying to build up a rep. A lot of salons near that do their own version of hd brows call it high definition... How are people gonna know i do the genuine brand when everyone calls it that. I dont like the logo, its too bland. Doesnt stand out and shout designer brows.

 

[Airey fairy]

I know Laura, I feel your pain .... I really dislike the new logo too it has nothing to do with HD at all ..... V odd and I don't know who designed it [emoji16][emoji16] but it's awful they should give out free marketing because of if its their fault for not protecting their brand enough from this type of problem but hey ho ....

 

[Matthew Taylor]

What does this new logo look like? Care to share it so folk know what you're on about?

 

[LuxeBeauty]

I too would like to know what it looks like and what this is all about. I'm s HD Brows stylist and I know nothing about this? Is it something they have revealed to those who have recently trained?

 

[squidgernetball]

No @LuxeBeauty we've had a letter. Mine was in my to do pile, unopened, but it was there. I don't really have a big issue with it but then hd isn't a massive part of my business. I think most of the branding is on cards etc and certainly for me it can be replaced quite easily - if I ever get the urge. I don't think they had any choice over this. It just means when you order new, the packaging will be different. I know they're were trying to move away from being associated with black angular brows to a softer look, and maybe the new logo reflects this.

Vic x

 

[loobylou22]

I too have never received a letter, email or any call. Neither have I heard from them since I walked out of their training room. Very very much regret ever training with hd!! Xx

 

[Gina Ballerina]

Here's the new logo, designed by Nilam but I think it looks pants

 

[Gina Ballerina]

 

[beautyxperts]

I'd never associate this new logo with the HD Brows brand tbh. Are they renaming the treatment as just High Definition? [emoji4]

 

[RED STAR]

I've alway's thought their packaging and logo looked too similar to Urban Decay.....

 

[Airey fairy]

^ that is exactly who I think they went to court with .... Red Star

 

[Airey fairy]

I'd never associate this new logo with the HD Brows brand tbh. Are they renaming the treatment as just High Definition? [emoji4]

Yes they are renaming it High Definition due to the stipulations to do with the court case I believe .... I think it's a weird logo that doesn't go with the brand at all [emoji53][emoji53]

 

[swilks12]

Its quite ironic that the last thing that the logo represents is high definition, its shocking and like you laura i am also quite annoyed as i trained with them in June and so all my stock/posters/website/leaflets is effectively out if date [emoji35]

 

[MrsBB2013]

Swilks, I also thought that was a bit bizarre, not a particularly defined logo!! looks more like the logo of a posh restaurant x

 

[Minkeybox]

Looks more like my 5 year old did it....

Sorry, but it looks like a childish scribble.

 

[Emily9]

I think it looks like a hotel logo!

 

[Airey fairy]

I booked the HD Brows course last month and I am absolutely disgusted that I was not advised this when booking the course. I have already spent out on business cards, appointment cards, gift cards, and other products I feel I may need, ALL with the HD brows logo on it. I have lost all faith in HD Brows and am in mind to ask for a refund and not do the course. What a shame!

I would explain all this to them and see what they can do for you Hun xxxx