I love what they have done for hi lighting a run of the mill treatment into something special, its clever - its brilliant.
But when people are saying they are getting Hd'd people are assuming that this is something out of the ordinary, this can be a let down for those like myself - who would expect something quite extra-ordinary. I class myself as a brow expert - I know I am good. :o
However, my friend and I were on a shoot with some models who were discussing hd brows and how fab they are.
My friend later asked me what they were, (I do her brows which were a brow make-over lol)
I replied - 'well, y'know how I wax, tint, thread, tweeze and trim your brows and pop a bit of coloured powder on to define them?' and she said 'yeah?'
'Well that is it but its a brand called HD that do the same'
'ah well' she said 'will you PP my brows next week then?' (my initials are PP)
I am not hassling them - but I am making a comparison - I think people would expect that perhaps; the brow colour would last months (it won't) and I honestly think a client would assume this is where they would differ from us non branded brow therapists. Just my opinion.
As I have said before - if your starting out - it would probably teach you pretty much everything you need to know - but I think a student would need to do lots of case studies before they could call themselves a hd brow tech to protect their branding that they have clearly worked very hard to achieve.(they may do this already as I don't know) (again my opinion)