Hi All,
There are lots of free website options out there, it really depends on
- how comfortable you are with doing it yourself from a tech point of view
- how much time you have
- how much money you have
To get someone to build you a website in something like wordpress (which is really easy for you to then change yourself even if you don't really do tech, it's just like changing a word document) will probably cost you around £500-1000.
The best thing to do before you start is to make a list of what you want on your website, eg a home page with x content, a page on treatments, a contact us page etc. The more clear you are about what you want the easier it is for someone to create your site and therefore cheaper - even if you are doing it yourself it is a good idea to do this get a really good idea of what you want.
In terms of appearing high in search it is down to:
- the content of your site, for example you need to have text on the site, all images are not going to be as effective
- you need to write the words on your site in a way for your audience to easily understand not for SEO
- you need to make sure that all your photos are named, this is so that when Google or another search engine searches your site your photos could come up in the search, if they are called photo234 that won't do anything for you
- Some words that people search are more competitive than others, e.g. hairdresser London will return hundreds of results, whereas hairdresser Halesworth will only return a few, so you need to make sure that the content of your site does contain what you do, so that it appears in search results - think like your client and think what would I look for?
- Link to other sites, I don't mean lots and lots, but then in Google's eyes your site looks more genuine, so link to your social networks, other sites you have a listing on etc
I hope this helps, I have a website where I write on these kind of topics
Beauty Business Advice home page Beauty Business Advice if you want to check it out
Lara
