Hi. You need to think of how relevant people will search for you in a search engine. I general keyword like "nails" will never work, it will attract people from all over the world to your site i.e. people that will never come to use your business. You mentioned cumbria but will poeple really come from all over cumbria to visit your business? Personally, I would make it more local i.e. your specific local area. Also think about how people might try and reduce the search results. For example, "best nails in cumbria" rather than just "nails in cumbria". Include as many of these as possible. Check out my blog as I have posted specific internet marketing advice or subscribe to my blog to receive all my salon-specific marketing advice. Hope that helps.