Male Grooming | Jamilla’s Got Male

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The Ed.

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It's really turning out to be Jamilla Paul's year. If she isn't fronting the MTV show Beauty School Cop Outs, she's winning awards. Now, she's expanding her successful hair salon to include with a new venture launching this month – a specialist male grooming service- The Shave Bar @ Jamilla Paul.

"Working with the Shave Doctor, Mark Sproston, and barbering supremo Chris Foster on the MTV reality show Beauty School Cop Outs made me realise there is a huge chunk of people who feel they can’t take advantage of all the feelgood services salons offer because they are, how to put it, follicely-challenged," said Jamilla, who has dedicated the entire second floor of her flagship four-storey Rochdale salon to men. "But they deserve to be pampered and preened as much as the next person."

The Shave Bar has been designed as a man-friendly space with a decidedly masculine feel. Alongside the traditional barber chairs and classy Versace wallpaper, Jamilla has installed a free-to-play fruit machine and a fully stocked bar serving complimentary beers and spirits. Top of the services menu is wet shaves, increasingly seen as the ultimate luxury facial for men.

Jamilla, who recently appeared as the Big Boss on the MTV show, said, "We offer a full men’s grooming package, from luxury hot towel shaves and traditional clipper cuts to beard management, eyebrow trimming, colour blending and skin treatments. I reckon most men appreciate a bit of pampering – even if they don’t like to admit it, and we’ve already had a fantastic response, with clients booking up in advance of the official opening and partners buying appointments as gifts for the men in their lives."

The male grooming industry is not-so-slowly but surely finding its feet within the industry. Paul is one of many beginning to embrace it and it seems it's not good enough to compartmentalise it separately from the female industry. The two are integrating and sooner or later, we won't be able to tell them apart.

Until then...geek on!

The Ed.
 

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