As usual, Liz is here from Megawhite to sprout nonsense.
She claims that the GDC are not lawfully backed and just have an "opinion" that is as valid as hers.
Part 1 of the Dentists Act 1984:
Part I The General Dental Councilhttp://www.legislation.gov.uk/ukpga/1984/24
1 Constitution and general duties of the Council.
(1)There shall continue to be a body corporate known as the General Dental Council (in this Act referred to as the Council).
(2)It shall be the general concern of the Council to promote high standards of dental education at all its stages and high standards of professional conduct among dentists, and the Council shall in particular perform the functions assigned to them by this Act.
Notice part 2 of the above says "the Council shall in particular perform the functions assigned to them by this Act."
Prohibition on practice of dentistry by laymen.
(1)A person who is not a registered dentist, a visiting [F1EEA practitioner] entered in the list of such practitioners, or a registered medical practitioner shall not practise or hold himself out, whether directly or by implication, as practising or as being prepared to practise dentistry.
(2)Any person who acts in contravention of subsection (1) above shall be liable on summary conviction to a fine not exceeding the fifth level on the standard scale.
If you perform teeth whitening treatment you will be breaking the law and liable for a £5000 fine for each instance.
The General Dental Council are the regulator and from their website:
"The High Court case of GDC v Jamous confirmed that tooth whitening is the practice of dentistry and can only be legally performed by a dentist or a dental therapist, dental hygienist or a clinical dental technician working to the prescription of a dentist.
You may have been told that offering tooth whitening treatment to individuals by handing them trays for self-administration and asking them to sign consent forms circumvents the law:
False. The Dentists Act makes it illegal for anyone who is not a dentist to give treatment, advice or attendance that would usually be given by a dentist. Handing an individual a tooth whitening tray and advising them on application, amongst other things, could constitute the giving of advice or attendance and would be illegal."
They have recently released a fly which is going in dental practices across the country:
They recently prosecuted a dental nurse
on the 10th of July for carrying out laser, non peroxide teeth whitening so what chance would a beautician have in defending themselves?
Dental nurse struck off for dishonest behaviour
Megawhite has been featured twice in Andrew Penmans "scam busters" section of the Daily Mirror:
People are taking Bryan Christie to court to try and get their money back but he has simply liquidated the company that sold the franchise and started a new one, to avoid the liability:
There have been quite a few prosecutions recently for "non peroxide self administered" tooth whitening:
2nd May 2014: GDC prosecutes Lancaster-based illegal tooth whitener
1st May 2014: GDC prosecutes Norwich-based illegal tooth whitener
24th April 2014: Dental regulator prosecutes two women for illegal practice
You should ask Megawhite why they no longer do any teeth whitening themselves - they must have decided it is too risky when the GDC is investigating them.
They have recently changed their website from offering to "book with us today" to
"Contact your local beauty salon, nail bar, tanning sallon, or hotel spa to find out if they offer megawhite products. Alternatively call our help desk to find locate your nearest provider"
They have also changed from a teeth whitening company to a "teeth whitening product supplier". They let you take the risk of prosecution!
There has been a lot of press coverage on Megawhite for you to read:
Zurich underwrite the insurance but if you phone and ask them if they would cover you if someone complained about the procedure or if the GDC took you to court, like they are doing more and more, they say that it would only cover problems related to a product that you sell.
Beware of companies like Megawhite offering £90000 of profit per year - if its too good to be true, then it must be!