Hi,
Going back to your original question I've just had samples from Organic Elements last week. I was thinking of introducing another range and the ads & website and whatever looked promising.
When I actually sat down and read the literature however I was rather disappointed to read, for example, "85% natural ingredients of which 12% of certified organic origin".
Can't blame them because when you think of the name there are 'organic elements' to the range, but I expected, and need, more in a completely natural range.
That's just me, but similarly, if a salon sold me the product and I was under the impression it was significantly organic then I'd be mighty miffed once I got it home.