I love them! We used them in my salon but some stylists didn't get on with them, and the majority vote tipped it to us swapping ranges.
I personally love the shine, the actual tonality of the colours are gorgeous, they really make the hair feel stronger, and they just feel like a really good high quality product and give the results you want.
The reason they didn't get on with them is because they're oil based, and they found it tricky getting the product to spread in the foil as they were getting patchiness in the foil where they didn't saturate properly.
I didn't really have a problem, I think it's just thorough application and you'll be fine cause I always was.
Onto Shades EQ creams, again same good results. Bizarrely not as shiny as the chromatics? But I don't think colour touch is as shiny as Illumina.. I think they're great as an alternative to chromatics if you're not lifting.. They almost lather up so they go really far and again same gorgeous tones!
As for the Shades EQ glosses, my favourite toning products ever. I've used colour touch, goldwell Colorance, Rusk demi, and Framesi eclectic and they're my favourite. SO shiny, gorgeous natural colours! Only thing that I didn't realise when I first started was the N tone is cool after using goldwell where it's warm.
They're a difficult range to adapt too though, in the Chromatics A means ash.. In the shades EQ it means auburn. Two very different things to accidentally get wrong.. I'm not a fan of the styling products.. However I LOVE the shampoos and conditioners and the products that come in their range.. I.e All Soft supple touch blow dry cream.
Pureology is amazing though!
Hope that shed some light! If you have any other questions I haven't really covered just ask!