NiCshairstudio
Well-Known Member
Hi there, I'm from hair, but feel for you with working full time and building your mobile business as this is what I did for 6 years, thing is I luuuurve hairdressing, so even on the days I would get in my car after work and think 'I really wanna go home to bed, or just chill' at times even consider calling that eve lady up and moving her as 'something has come up' I'd then tell myself to get on with it, and when I was there... No one would have known any different! Even I forgot I couldn't be bothered as I enjoy it so much, the problem was my day job got me down so much! By the time I got home I was buzzing! People would ask how do you do it? All the time, thing is I never saw it as a job, it was a hobby!
not saying throw your job in, but once I realised that I started using mobile as my therapy! And gave up my day job when doing both became too much, with everyone around me having to book time with me so I didn't book hair, and 9 times out of 10 I was fully booked both Eve's and both sat and Sunday for hairdressing, so I decided to set up shop.
Like I say this was years in the making, but promo wise, I didn't, I had my website that at the time I'd paid 3.99 for 2 years for, my personal fb page and word of mouth, also my office... The people I worked with... Have you done anything with the people you work around?
Hair, nails and beauty are industries that definitely require our heart to excel in! So to me you sound like you need to do a mix of things.... Find your passion, and take a break, and maybe reflect on your business projection... How customers and people around you see it? Get testimonials if not already?
Do you do word of mouth promos? Loyalty bonus' to drive up the regular side? Nails I didn't excel in as I don't really care for them, and as much as I was good and customers were happy enough, I wasn't so as nails dropped off I didn't push for it! My main love is colour work, and funnily enough 80% of my clients are colours, maybe more, I rarely do just cuts or blow drys and if I do, it's not long before they have colours. I don't hard sell... Hate it done to me, I advise, give ideas and opinions, make suggestions and wait for them to come to me.
On a note about you have leaflet dropped and nothing, (did you know the average return from this is 0.5%) so that's 1 person every 200 delivered! Also what did your leaflets look like? What did they say? We're they precise, to the point and clear, or messy, overloaded and cheap looking? Whenever I do anything with my marketing I sit back and think would I call to book an apt? If yes I then ask all my friends and family who I know will give me an honest answer, as I tell them I don't want to be made to feel good I want to know if they need improving, it's the difference between getting that client or not! Also my bf... He's a graphics programmer so he looks at how appealing things are to the eye, and then as he knows nothing about hair gives me his honest opinion... I have to tell him to say it nicely though as he's sometimes too harsh haha... Buuuut we need these people around us!
If you want DM me your website and fb, twitter etc and I'll take a look and give you my honest but constructive feedback if any! Or put it on here, we all will, pics of your leaflets... Etc. I notice paper ones rarely work in my house! Before even reading anything we automatically judge on appearance, this goes for leaflets, brochures etc, we decide in less than half a second if we like someone or something!
Hope it all works out whichever you decide... Although your mind does sound made up
not saying throw your job in, but once I realised that I started using mobile as my therapy! And gave up my day job when doing both became too much, with everyone around me having to book time with me so I didn't book hair, and 9 times out of 10 I was fully booked both Eve's and both sat and Sunday for hairdressing, so I decided to set up shop.
Like I say this was years in the making, but promo wise, I didn't, I had my website that at the time I'd paid 3.99 for 2 years for, my personal fb page and word of mouth, also my office... The people I worked with... Have you done anything with the people you work around?
Hair, nails and beauty are industries that definitely require our heart to excel in! So to me you sound like you need to do a mix of things.... Find your passion, and take a break, and maybe reflect on your business projection... How customers and people around you see it? Get testimonials if not already?
Do you do word of mouth promos? Loyalty bonus' to drive up the regular side? Nails I didn't excel in as I don't really care for them, and as much as I was good and customers were happy enough, I wasn't so as nails dropped off I didn't push for it! My main love is colour work, and funnily enough 80% of my clients are colours, maybe more, I rarely do just cuts or blow drys and if I do, it's not long before they have colours. I don't hard sell... Hate it done to me, I advise, give ideas and opinions, make suggestions and wait for them to come to me.
On a note about you have leaflet dropped and nothing, (did you know the average return from this is 0.5%) so that's 1 person every 200 delivered! Also what did your leaflets look like? What did they say? We're they precise, to the point and clear, or messy, overloaded and cheap looking? Whenever I do anything with my marketing I sit back and think would I call to book an apt? If yes I then ask all my friends and family who I know will give me an honest answer, as I tell them I don't want to be made to feel good I want to know if they need improving, it's the difference between getting that client or not! Also my bf... He's a graphics programmer so he looks at how appealing things are to the eye, and then as he knows nothing about hair gives me his honest opinion... I have to tell him to say it nicely though as he's sometimes too harsh haha... Buuuut we need these people around us!
If you want DM me your website and fb, twitter etc and I'll take a look and give you my honest but constructive feedback if any! Or put it on here, we all will, pics of your leaflets... Etc. I notice paper ones rarely work in my house! Before even reading anything we automatically judge on appearance, this goes for leaflets, brochures etc, we decide in less than half a second if we like someone or something!
Hope it all works out whichever you decide... Although your mind does sound made up
