Spray tanning - return customers

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NEVERTOOTANNED

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Hi there, I've been spray tanning at home and mobile for about 3 months now. I have quite busy Wed and Thurs nights and have about 6 clients a week (I only do evenings and weekends).

Firstly, is this a lot or not many clients? How many do you have for doing part-time?

Also (more importantly) I'm yet to have a repeat customer! I never have any complaints and sometimes follow it up and they say it's perfect, but apart from one woman booking in the next week then cancelling last-minute I haven't had even one!

Am I going for the wrong type of client? Most of mine are having a tan for a special occasion/wedding whereas I want to target the party girls who want a tan more or less permanently.

It's getting me down a bit now :-( any advice would be FAB!
 

kizzycat

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aww dont get down. i think diong 6 a week sounds great just diong it part time. If you are worried about whethe you did a good job or not, you could always send the people you tanned a discount voucher, be it a percentage or an amount to be used within a certain date - say a month.

you could say soemthing like "as a valued customer I would like to offer you 20% off your next tan (this is valid until XXXXXXXX) Why not recommend a friend and they will also get 20% off their tan.

Obviuosly you dont have to use that, I was just giving that as an example.

Dont lose heart, 3 months isnt that long and it is only just getting into the weather where people actually want to bear an arm or leg. keep your chin up
 

ClaireL

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Hi

Im about to go mobile (well in the next few weeks) and in my plans I was aiming for between 6 - 10 tans a week within the first 3 months. I personally wouldnt be too worried about no repeat customers if you've already identified them as a special occasion tanner - the next place to look is where to get the 24/7 tanners maybe local gyms/zumba classes maybe?

Do you have a loyalty scheme Im planning on having a business cards with a stamp thing on the back collect 9 stamps get your tenth tan free

Hope that helps abit!

Dont be disheartened!!

xx
 

amys-beauty

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Hiya, 6 tans a week after 3 months is great! I'm with Sienna-X and they sent me loyalty cards, they're really good after 12 tans/recommend a friend/book again within 2 weeks/buy a retail product etc they get a free tan. I've put my own expiry date on it of 5 months and it's going down well! Proms are coming up next so I would be thinking about getting ready and advertising for them :) xx
 

misslatham

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Dont be disheartened thats a damn sight more than im getting!! Always telling myself it will pick up soon lol (its been almost a month). What advertising are you doing out of interest? I've done a leaflet drop, Facebook, and a multi-text around family and friends. Hardly anything yet :/ xx
 

peartree

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Dont be disheartened thats a damn sight more than im getting!! Always telling myself it will pick up soon lol (its been almost a month). What advertising are you doing out of interest? I've done a leaflet drop, Facebook, and a multi-text around family and friends. Hardly anything yet :/ xx

Or me! Had a few when weather was nice but since the rain came its been pants 😊
 

JulesC

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I've been mobile for 2 months and have found most of my business through Facebook but have hardly any clients local to me. I too am wondering how to widen my market. I have 4 clients this week but sometimes only have 2. People are repeat booking so i don't think I'm doing anything wrong. It's hard getting established isn't it? x
 

BeautyQueen88

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You're doing really well! You must be doing good advertising if your getting 6 new clients a week :) soon enough you'll probably start seeing them coming back for their next special occasion!
 

NEVERTOOTANNED

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I average about 6 but some weeks I only get 2! It's ok though as I understand it will get more in the summer and stuff.

Good idea with the loyalty schemes. I will def look into that. I want to do more tanning parties too, so make it worthwhile for friends to group together and do it.

Re my marketing - I just have a website and listed myself on a few sites as suggested by the wonderful Lynne Barker on here. I also do flyering on occasion, and have a fbook page, but I don't really get anything through fbook. How do you find local ppl on there?
 

cerise

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I average about 6 but some weeks I only get 2! It's ok though as I understand it will get more in the summer and stuff.

Good idea with the loyalty schemes. I will def look into that. I want to do more tanning parties too, so make it worthwhile for friends to group together and do it.

Re my marketing - I just have a website and listed myself on a few sites as suggested by the wonderful Lynne Barker on here. I also do flyering on occasion, and have a fbook page, but I don't really get anything through fbook. How do you find local ppl on there?
i find lots of my clients are for special occassions and only have a few regular customers, i think special offers work well for example £5off your next spray tan, week long offers, 2 tans for ££ and i put everyones birthday on a calander (i get thier birthdays from the consultation cards) and send them a half price tan or free tan for thier birthdays which works well because most of the time they bring a friend who pays. but i think your doing brilliant for 3 months :)
 

twinkle

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hiya, i have been doing mobile tanning now for over a year. I get loads of clients that re book me every other week. I offer loyalty cards, get 5 spray tans get 6th free. or i do group booking a little cheaper as im not using my car to run around. so i save on fuel. hope it helps hun. x
 

Lush-Lash

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I wouldn't worry too much, it's still early days for you & it's only just getting to the season when people generally start having tans. you sound like your already doing pretty well to me. x
 

Shell-Perfect10

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I've been mobile tanning exactly a year, this week I've done 12 tans but next week I've only 3 booked so far.
I live in a small town and it takes a while for word of mouth to get round so I wouldn't worry, try offering half price tans to some hairdressers who will pass on your details to clients to get word spread round quicker and I also done £5 off your first tan.
Xxxxxxxxx
 

Steph86

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Don't worry, I have customers returning 6 months after their last... Tans are usually 'event' treatments. Xx
 

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