It's a shame new business feel they have to offer discounts & freebies.
You think that new restaurants and bars open up everywhere every day and they hardly ever have to give away free food or drinks, so why does that have to happen in the nail & beauty industry?
Not saying that this idea is the answer to everyones problems, but maybe the money that you spend on the 'freebie' products should be spent on making your salon look so WOW that the customers just have to go inside and see what's in there.
If you charge decent honest prices, then your customers will respect that and will pay it. They also pay for the priviledge of visiting your beautiful salon and the pleasure of your excellent customer service & skill that you've paid for in training courses.
Customers love personal attention - we all do. Maybe more businesses should pay attention to this rather than panicking about discounting their services before they have even started.
We opened the salon just over a year ago and spent a fortune making it look 'WOW'. All the staff know what they are doing and we always try to offer the best service we can. We never had to offer any discounts. OK, we were lucky to have opened in a good area too, but people talk and word of mouth as everyone knows is the best kind of advertising. Pamper EVERY client, even if they are driving you mad. Listen to them and remember them next time they come in and SELL yourself to them, don't just sit there and do their nails or hair. Tell them how you had to do all this training etc...you use only the very best products... how clean & hygenic your salon is... You have all the latest colours... I could go on, but it's twenty past eleven at night!
Anyway, hopefully this post helped some of you out with ideas
Gina