Following Kylies admission that Ponds should be credited for her youthful-looking skin, not Botox, the skincare brand has seen sales soar.
Reinforcing the immense power of celebrity endorsements, sales of Pond's Cold Cream Cleanser quadrupled within 36 hours of Kylies comments.
Its what the company is calling the 'Kylie Effect'. The Australian singer revealed: "Yes, I've used botox, but not any more. I'm embracing my age and now my only secret is Pond's Cream. I use it every day. It's all I really use to look after my skin."
Pond's is ordering more stock to meet demand, and increasing production based on the heightened interest in the brand.
Reinforcing the immense power of celebrity endorsements, sales of Pond's Cold Cream Cleanser quadrupled within 36 hours of Kylies comments.
Its what the company is calling the 'Kylie Effect'. The Australian singer revealed: "Yes, I've used botox, but not any more. I'm embracing my age and now my only secret is Pond's Cream. I use it every day. It's all I really use to look after my skin."
Pond's is ordering more stock to meet demand, and increasing production based on the heightened interest in the brand.