classixuk
Well-Known Member
Unilever, which is why they have given the marketing a massive boost and creating new and better products! :0) x
Can't fully agree with you here Blue (sorry).
Unilever also manufacture Timotei, Tresemme and Lynx Shampoos etc. which I think we can agree are a bit rubbish.
The salons will be a good breeding ground to test new products and ideas before launching them through the consumer lines worldwide. They also don't mind dumping excess stock in cheaper stores to clear it, and that can really hurt your salon's exclusivity in the eyes of clients. Unilever really don't know enough about how the salons think (yet) and they are relying more and more on their network of retail outlets to clear their stock at the end of each year. I give it 2 years (no more than that) before Tigi is actually in Asda - I think this is what the whole exercise is about.
Remember how Tresemme used to be a professional line before they got bought by Unilever? I have no reason to think Tigi will be any different, and they have started testing the waters already by placing current stock into retail outlets.
I have a feeling you won't agree with me because you are very loyal to your brands when you stock them (when you stocked Matrix you were equally as supportive of them for instance) but I'd lay £100 on the table right now and predict that by Christmas 2014 you won't be a Tigi user.
Until then though ... I'll be soaking up the Tigi knowledge from your posts