Well MissOwen, someone has to do something. Low cost salons have been around for 20 years and so far the manufacturers have done little to support the traditional techs IMO - and if anything, they've made the situation worse by allowing the length of the tech education to reduce to ridiculous levels.
I would say that on average the level is higher in Sweden - so far. Most companies offer nail tech education of 15 days. There are two associations here SEYF (beauticians) and SANSA (distributors and schools) that have accredited school programs - they specify the minimum number of hours a new tech must be trained and which syllabus. Having said that - both have some pretty poor accredited schools.
However, low cost salons are coming here thick and fast. And while most distributors won't sell product unless they see your diploma, we now have 5 low cost webshops that will sell to anyone - so the market here will change for sure.
Pretty much every country I've visited has low cost salons, and many have short nail tech education. The problem is that most manufacturers / distributors see nail tech education as a way of catching customers - and they reduce the time and cost to compete.
To give an example, comparing classes in the UK and Sweden:
Manicure : UK, 1 day. Sweden, 7 days
Acrylic: UK, 5 days. Sweden 13 days.
So yes, I do believe the longer training and that the distributors and schools set themselves minimum standards does make the standard higher. But unlike the UK, the insurance companies don't care if you have a diploma or not.
But if I could be clear on one point. I don't believe low cost salons are the problem - I think the big problems in many countries are:
- anyone can buy professional nail products on webshops or eBay (means people can teach themselves and work from home - which is the other form of low cost salon)
- short nail tech training classes and often poor instructors
- very few schools offer any education beyond basic manicure, acrylic or gel (compare what we offer, which is similar to the best Russian, Ukrainian, Korean and Japanese schools)
- people who want 'want a new career' but want to become a nail tech as fast and cheap as possible
IMO low cost salons serve a level of customer that wants a certain service - drop in an fast. They are not always cheaper than traditional salons because often they charge for many extra's which are included in the trad salons price.
The customer that professional techs should be aiming for is business or professional women who want reliable, good looking nails, plus a calm atmosphere from a salon that is safe (good sanitation). These people do not want hooker nails nor do they want to lose a nail on a business trip to Germany - so they are willing to pay. But you have to be good, deliver a great service and be seen as a specialist - which is where continuous and good education comes in.
And did you know that schools in Korea have nail tech training that lasts 4 years? Also, they regularly get 2000 techs entering competitions!