I found that just having a website was't enough, we ended up having a listing on yell.com and then having a website was worth while but an expensive option so we have stopped for now for a while, but it did work.
You need a reason for clients to visit your website and updating it just dosn't seem to hold their interest. My hubby stumbled upon an online booking sytem and its worked wonders for my website, as clients go to my website to book their appointments they see all my promo's and news updates, plus they book their own appointments and even end up booking a promo treatment what they have seen on my site!! It great
! My point is, unlike when I signed up the company now offer a free website I think and the system is only £10 a month so it's a bargain...opps theres the bargin hunter side of me coming out again!! LOL If your interested have a look at their site
www.appointment-diary.com
Good luck hun! x