I decided to do a flat fee which includes 'free removal if having Shellac reapplied'.
This takes my price up to £20 (originally £18). I am also doing a mini hand massage after the treatment.
I really can't put the price up any higher as every salon in my area is £20 and under, so I am currently on the higher price range.
My other half says I should be undercutting even by £2 to entice customers, as people think with their wallets, predominantly and why would they leave a place they pay the same amount for and are happy with?
Now I'm in a bit of a tizz... My original thoughts were - yes, I charge the same as an established salon but I am highly experienced and people will be getting better value for money with me as they get their removal included and their complimentary hand massage.
I'm also doing an opening offer on my leaflet drop of 25% off first treatment so potentially nail clients will get their Shellac for £15 initially. They will then be wowed by the extra pampering they get (hopefully) and come to me.
Does this make sense or is my partner right? Should I be a little bit cheaper? Bearing in mind that I'm working from home and have no major overheads (his arguement)...
Please help! x