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10 NA is a basic, bright baby blonde and perfect for summer. I'm looking forward to testing Ion 9NA mixed with the 10NA. Probably a 3:1 ratio. I hope it works for you! I was surprised as I wasn't expecting that hint of shine. It's not massive, but it was nice. It's not that I'm not an...

I agree with the others above. It looks like a haircut and not chemical breakage.

Oh, and I prefer Wella developers with lighteners compared to L'oreal. xx Just my opinion.

Although I normally agree to using the same brand's developer, I eschew from that with some lighteners. For example, I like Joico creme lightener for some clients on scalp. However, their developeris so runny and cheap. I use Wella developers with a few different lighteners. Although with...

You are welcome. It's much brighter than I had hoped!

And L'anza Healing Trauma Treatment leave-in is fabulous for those that frizz when air dry. Cuts down the frizz so much. Still frizzy, just not a brillo pad

Fast pic as she's walking and not in best lighting. I had to chase her down as I forgot to snap one. 10 NA Ion demi. (She wanted no heat, thus air drying and frizz per her hair: dense course hair. Has 3 week root re-growth and I touched up only side part and hair line as has a function...

I haven't read whole thread, but did read message above. I would have said yes to using Olaplex with the perm until I read she had alopecia. And still suffers from it now. Thankfully she is telling you her hair history. Listen to what she is saying. I'd personally say a big: No.

Unless you can do a great blowout, then chances are you would hate me in your chair. Normally my dear friend who is also a stylist does my hair, but there are times I've visited other salons while visiting friends or on vacations. 95% of the time I've had to take over my blowouts. I have...

cams: It's hard to find! I wouldn't have known unless I scrolled to the bottom. It's one problem I think really exists in the industry and that is transparency. It's hard for me to keep straight what is and what isn't a 'house' brand. Even their website doesn't truly state it. The small...

http://www.ionprofessional.com/on/demandware.store/Sites-ION-Site/default/Page-Show?cid=faqs scroll all the way to the bottom and the last words are the copyright and Sallys Beauty Supply. I'm going to test their demi this weekend!

It probably is. I get them all confused :eek:

I was talking about a lightening cream from Sally's here in the US. It's not by ION. It's by Sally's house brand called Age Beautiful or something like that xx. It's a lightening cream that looks a lot like Joico's cream, but I haven't tested it yet.

This plays a bit into the thread a week or so ago about clients finding products cheaper and letting you know about it. Here in the US there are rings of people that go to salons and stock up on products. They then dilute the products and repackage them. These repackaged and diluted products...

My post sounds a bit snobby. Don't mean for it to be! Not that you personally have bad phone manners xo :) As a business owner myself, I love when people have great manners on the phone. (Probably because I had to take a 'white gloves and party manners' course as a teenager.) But you can...

Always answer with your professional name. I personally think it's sounds awful when I call a business and they simply say: hello?? I love when businesses go above and beyond in not only being professional, but delivering good customer service. Part of your customer service is answering the...

Reading this gave me cold chills!!!!! You know how everyone is flipping out and going nuts over Olaplex? Well that's how I feel about this product. I called my Cosmoprof and they don't carry it. :mad: I wouldn't be surprised if for now it's a Euro only product. You HAVE to try it and report...

OMG!!!! I think I may faint!!!!!!! :):):):):):):):):):):):):):):):):):)

I'm thinking she is brassy because it was previously not lifted enough. Slight possibility it's the demi that was applied causing it, but I doubt it. To get it this color, it's going to have to be lifted more, at least some pieces. I'd use 1 part lightener to three parts pastel developer and...

Does she want more highlights? Or does she want her only her brassy pieces blonder? New root growth? And what's her base color? xx