With millions of nail techs throughout the world most likely nothing is really new, but with language barriers and people not able to share their work through magazines much of this remains hidden. In Russia and Ukraine this shape was sufficiently new that several magazines published the design. No-one in the UK or USA that I've found has seen this shape either, judging by BT and SG forums - it created quite a buzz as people scoured the internet looking for it. In total there are only two references to it in Google - both using images from Viktoria - the sites are German or Russian.
Perhaps not everyone will like the shape - there are plenty of people including famous techs that are only interested in natural and french nails. Just as many women in the world take a stronger purest view and don't want artificial nails at all. Everyone to their own.