You never get 100% quality from a publisher or word file PDF. The quality isn't there as you are using software for not what it's made for.
The one posted by the op is most likely done in Photoshop or illustrator.
I use publisher but not for printing only for use on the web.
I have in have last and the quality isn't good, it's ok but could be a lot better.
I've used banner penguin for printing things designed by Carl @ verve and it's been perfect
Jemima
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