I have to admit, I love the high end fashion mags. It allows me to see the oncoming trends that will soon hit the high street shelves as well as what's going to be on people nails. Celeb gossip and entertainment breaking news alway has me looking at what someone has on there nails.
So my question is, how do you keep up with what trends are soon to hit us as nail techs? Do you read every mag that comes your way or do you just go by word of mouth and find out when people start asking for it?
I also check the magazines, the Sunday Times Style Magazine being the best (IMHO) and I am lucky that one of my neices is a Fashion Designer based in London who usually lets me know what colours will be in a season ahead!! Also it does pay to use search engines to seek out what colours are going to be in in autumn winter 201o etc.....as Bob says whatever colours are big for paint companies and fabric companies always filters through to fashion.
That said....do we need to bother?, our distributors/manufacturers do this for us, and provide the relevant colurs in their Polish Collections.
They also market the latest products for us, Minx, Shellac, Gellish to name but a few which in turn if we take on these ranges brings customers to our doors!!
Minx has appeared in more Fashion magazines including the SundayTimes Style magazine, than any other product I have seen.
I too thought it would be a flash in the pan, :o but it is still going from strength to strength with more and more celebrity clients wearing it.
Love it or Loathe it it is here to stay, and your customers want it!!!
Oh....and the next big thing according to STSM....hand painted nail art!! Of course that was before soak off gel hybrids hit the market......so let's see!