Hi
Right let me just slip the technical hat on, You want to get to the top of google, in a previous post someone mentioned google business, this is very good for getting your site found by local area searches. And adwords is another good way of getting your site on the first page, but if you wanted to reach the top listings on the page "alot of people call this organic listing" there is much more work to do.
Can I let people reading this post know if you are thinking of obtaining adwords with google this does NOT help or improve your listing in the normal search, they keep the two companies seperate to stop unfairness. This is to stop people paying there way to the top.
With your site you need to add h1 h2 h3(header tags) etc tags to your text so Nails by Mel should really be in a h1 tag, and if you really wanted to play the google game in your H2 tags you should write for example "Welcome to Mels Nails, the best nail salon in Sunderland" the reason for this game is the robots pick up the header tags so now if a potential customer searches for "the best nails in sunderland" google thinks "hold on Mels nails has got alot of that search in here header tags lets get her up on the first page.
Just to add google does like to see an awful lot of links TO your site so the best and easiest way to do this is register with every business directory on the web if google sees your site over and over again in yell, gumtree, facebook, my space etc etc this will help pull you upto page one
And dont be mislead by people who claim that your keywords are the most important they are not, dont leave them out put approx 20 of them in but never rely on them.
If I have confused you a little with the H tags if you wanted you could email me your site and I will fix it FOC for you.
Hope this helps
Oh one more thing take the underscore out of the after_care.htm link use after-care.htm another thing fussy google does not like