I wasn't keen on the little boy ad, thought it was twee, and would only appeal to parents.
If people want to support charities, they can, and it should be a private decision, made with a view to ones conscience and personal life experience, my personal choice isn't a homeless charity, but I support my local hospice as they looked after my father during his death.
There are some terrible injustices in this world, including poverty, homelessness and exploitation, but demanding that an ethical company doesn't advertise at Christmas due to the money spent employing creatives, artists, musicians etc is a bit daft.
The vast majority still enjoy the Christmas traditions, and the continued erosion of the celebration on the premise that those that can't afford it will suffer is a rather disingenuous argument. Other religions don't celebrate it either, but that's no reason that we shouldn't.
My family don't do Xmas gifts, so 'affording' isn't really an issue. If I personally knew a family or person who couldn't afford a Christmas dinner, I would buy them the necessary items, or invite them to mine. What I won't do is eat dust on Xmas day in a hair shirt just to appease a politically correct point of view.
