A little History.
When Shellac exploded into the world of nail technicians it was marketed as the first 2 week manicure for ladies who loved their natural nails but who wanted a manicure service that lasted longer than a few days (or even a few hours in many cases). Shellac was the answer to a manicurists prayers in so many ways.
Nail technicians had a chance for the first time to really attract those natural nail lovers into their salons; and what a huge niche market to attract. Most ladies who love their natural nails were not attracted into nail salons for manicures and the few that were, were often disappointed in the results using an ordinary polish; long dry time, easy to smudge and spoil, etc.
Instead of doing the really smart thing and going after that new-to them niche market of natural nail clients, the majority of nail technicians got their
enhancement clients to try this new miracle called Shellac. They ignored the target market of natural nail clients and went for the easy option of grabbing the clients they already had! Making this mistake caused many problems for many enhancement clients as Shellac was a polish not an enhancement product and no substitute for the strength that acrylics offered to them. No UV colour coat offers the strength of acrylics and many technicians were applying Shellac to damaged, weakened, thin bendy nails which it simply was not meant to accommodate.
Technicians turned back to enhancement products or added products to their colour coats that were stronger than the colour coats themselves to bulk up what they were using and this trend has continued.
You on the other hand want to capture the natural nail market that Shellac was made for. Great! The ladies who love polish love Shellac for lots of reasons:
1. Shellac looks like polish when applied to the nail. It does not have the thick sometimes rubbery look of many of the gels. It does not add bulk.
2. Natural nail ladies do not want their beautiful nails weakened by buffing or
impatient removal. Shellac requires no nail buffing and removal is fast and easy leaving the nail surface clean with no need to buff to smooth it before re-application.
3. Clients love the shine of Shellac which is mirror-like and stays that way.
4. Clients love having their nails look perfect all the time.
5. Clients love the zero Dry time and that they can leave your salon without risk of denting or smudging their nails.
6. They also appreciate the fact that Shellac is hypo-allergenic and free of the chemicals that have been so much in the news such as formaldehyde, toluene, gluteraldehyde, many of the allergy-risk acrylates.
Shellac slots beautifully into a Beauty therapist's palette of products and also the whole the ethos/culture of a Health & Beauty therapist.
What I'm trying to say is do people find that they wasted their time investing or have they found it a great service to do and get plenty of work?
There are literally thousands of therapists including most of the major Spas in the United Kingdom who have now chosen Shellac as thier product of choice and who will swear to the fact that using Shellac has not only enhanced their repertoire, but that it has made their businesses boom. All this is a matter of record. You can see it here all over the site and you can do the research into the Spas.
I hope this has answered your questions.
