A run down of the most popular and influential beauty blogs in the UK has been compiled by social media specialist mymarket.com. It aims to be the 'FTSE 100 of beauty blogs', providing a unique picture into the growing dominance of personal online sites.
Sean Smith of mymarketmonitor.com says: “Consumers are turning to beauty blogs as they are perceived to provide an honest and independent opinion on beauty products. Now brands can identify which bloggers are most likely to write about their products, target them and engage with their consumers."
Anonymous voices were once the norm, serving as a way for many experts to speak out without consequence. Today, however, the landscape has changed in exchange for more recognition behind the written words. Beauty blogs have taken off, helped by longstanding writers such as the British Beauty Blogger, whose good opinion is sought after by top beauty brands. Meanwhile, established beauty journalists are also leading the way, such as Gemma Ward, Editor of The Salon, who is giving readers an insight into her busy diary with her new blog Good Luxe Daily.
“We track a brand across the beauty blogs, as well as other social media sites, measuring the impressions, backlinks, sentiment and influence so brands can get a true understanding of their value," confirms Smith. This is available 24/7 and updated every 20 minutes through mymarketmonitor.com online.”
Sean Smith of mymarketmonitor.com says: “Consumers are turning to beauty blogs as they are perceived to provide an honest and independent opinion on beauty products. Now brands can identify which bloggers are most likely to write about their products, target them and engage with their consumers."
Anonymous voices were once the norm, serving as a way for many experts to speak out without consequence. Today, however, the landscape has changed in exchange for more recognition behind the written words. Beauty blogs have taken off, helped by longstanding writers such as the British Beauty Blogger, whose good opinion is sought after by top beauty brands. Meanwhile, established beauty journalists are also leading the way, such as Gemma Ward, Editor of The Salon, who is giving readers an insight into her busy diary with her new blog Good Luxe Daily.
“We track a brand across the beauty blogs, as well as other social media sites, measuring the impressions, backlinks, sentiment and influence so brands can get a true understanding of their value," confirms Smith. This is available 24/7 and updated every 20 minutes through mymarketmonitor.com online.”
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