i think it looks good, very professional!
these are just my opinions and are said as somebody who really isn't very experienced in the beauty world, so i guess pretty much the people you are aiming it to haha
i don't like the font but i dunno why? i just don't like how it looks :\ i also don't like 'treatment prices' i'd much just rather see 'treatments' because when i see 'treatment prices' it says to me that all the therapist is interested in is making money and doesn't do it because they love it and if they don't love it they wont offer a good service. do i make sense? i'd like to see contact details on more than just your 'contact me' page like for eg. on your about me page so that i could phone straight away, aswell as on the treatments page i think it would be good to remind people that they can easily get in touch with you to arrange an appointment. i personally would rather see what times you are available, and if you are available outside these hours make it clear that you are. i think it'd be weird phoning up somebody whos hours you don't know, i'd feel almost cheeky asking do they work weekends where if stuff is written down i could just ask away. like others have mentioned say what your treatments are, what products you use inc. spray tanning brand(s). say if the products you use are okfor people with sensitive skin to use. also the times the treatments take make sure they are on all the treatments and i think it would be better to have the time next to the title because it's so easy to miss it at the end of a big chunk of writing. big up your treatments! they are 'fabulous', 'refreshing', 'rejuvenating', 'relaxing' - they aren't just plain old manicure and facials treatments. i don't like the blog - just keep it plain and simple like 'special offers' 'monthly special' 'packages' etc etc. you could always make a mention of special offers too on your treatments page like 'don't forget to check out the special offers page' so you are directing people to where they can spend more money. also, don't forget about a mailing list option!
do you offer retail products? if so, make it known to clients and get a page set up for it.
i also think basic before and after care is a good idea too so that clients for eg. wanting a tan can be aware of certain things before they phone you up and book in and potentially waste your time, it's also a good idea so that clients keep going back to your page and can have a nosey at your special offers
i think a good way of looking at it is to think of the person reading your website as being stupid. make everything obvious and clear, it doesn't have to be patronising to be simple. x
edited to add: i think it'd be a great idea if you name dropped that you were insured and include who by and maybeinclude their logo - i think the guild and babtac are fab for that because you can really push that you are apart of a professional body for therapists as i think it gives the client that extra confidence that you have been approved kwim? it'd be good aswell to see some logos of brands you use and maybe name dropped like with sienna that they have been used on how to look good naked and strictly
x
